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How V12 Signals Has Revolutionized Car Sales

How V12 Signals Has Revolutionized Car Sales Undoubtedly, mobile has become an integral part of the car buying journey, but are you ready for an innovative technology that will disrupt and enhance...

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Email Marketing Report: Optimizing Performance in 2017

Email Marketing Report: Optimizing Performance in 2017 Email still reigns supreme as the top channel marketers are utilizing this year.  In fact, according to a new study by True Influence, marketers...

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A Look at Trends and Statistics in the Automotive Aftermarket Industry 2017

A Look at Trends and Statistics in the Automotive Aftermarket Industry 2017 The global automotive aftermarket industry is expected to reach $722.8 billion by 2020.  Today’s consumers are keeping their...

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Improving Conversions Ranks Top Priority for Automotive Dealerships in 2017

Improving Conversions Ranks Top Priority for Automotive Dealerships in 2017 Strong customer demand is keeping sales numbers healthy for automotive dealers in the U.S. 2017 is expected to be a strong...

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Check Out These Top 10 Marketing Charts for 2017

Check Out These Top 10 Marketing Charts for 2017 Marketers love charts so in case you missed them, here’s a look at some of the most interesting marketing charts showcasing the latest research and...

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Fuel Your OTT Campaigns with Data-Driven Strategies

Fuel Your OTT Campaigns with Data-Driven Strategies The TV viewing landscape is experiencing rapid change with the rise of Over the Top (OTT) connected devices. Control has shifted into the hands of...

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Ken Zachmann, V12: Mobile First Over A Cookie Is Still A New Idea To A Lot Of...

Ken Zachmann, V12: Mobile First Over A Cookie Is Still A New Idea To A Lot Of American Marketers & Agencies Ken Zachmann, SVP/GM Digital Solutions at V12 Data In February, we held our fourth...

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How Marketers Are Responding to Connectivity and Transformation in the...

How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry Connectivity and digitalization are the number one key trend disrupting the automotive business.  According...

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Email Remains One of the Top Revenue Generating Channels – How Do Your Email...

Email Remains One of the Top Revenue Generating Channels – How Do Your Email Strategies Stack Up? Email, like every marketing channel, has undergone major transformations over the years.  Yet for those...

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86% of Marketers Will Own the Customer Experience by 2020 – Here’s What You...

86% of Marketers Will Own the Customer Experience by 2020 – Here’s What You Need to Know 86% of marketers say they will own the end-to-end customer experience by 2020, meaning that they will become...

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Women Buy 68% of New Vehicles – How is Your Dealership Marketing to Women?

Women Buy 68% of New Vehicles – How is Your Dealership Marketing to Women? Women are one of the fastest growing groups of auto consumers. While marketing to both men and women is key, dealerships who...

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Data as a Service: Empowering the Mar-Tech Machine

Data as a Service: Empowering the Mar-Tech Machine The 13th annual JEGI Media & Technology Conference was a preeminent, can’t miss event for more than 450 senior executives across the media,...

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Are You Wasting Your Marketing Dollars? Strategies to Personalize Customer...

Are You Wasting Your Marketing Dollars? Strategies to Personalize Customer Touchpoints with Better Data Marketers today are wasting a lot of dollars by not knowing their customers.  According to...

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How to Target Consumers at Moments of Influence Across the Purchase Journey

How to Target Consumers at Moments of Influence Across the Purchase Journey Today, the relationship customers build with a company is far from linear. They research and connect with your business many...

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Drive More Sales at Your Dealership with Data-Driven Email Marketing

Drive More Sales at Your Dealership with Data-Driven Email Marketing Personalized emails targeted to the right buyer and at the right time can drive traffic to your inventory page and prospects onto...

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Data-Driven Marketing 2017: 80% of Marketers Agree that Data is More Critical...

Data-Driven Marketing 2017: 80% of Marketers Agree that Data is More Critical Than Ever Data is an integral component to any successful marketing or advertising strategy.  Once a novel concept,...

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92% of First-time Visitors Don’t Come to Buy. How to Use Data to Fuel More...

92% of First-time Visitors Don’t Come to Buy. How to Use Data to Fuel More Conversions People are living their lives online more so than ever before.  From shopping, researching, dating, socializing,...

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Retail Report: What’s Your Mobile Achievement Grade? Most Retailers Are...

Retail Report: What’s Your Mobile Achievement Grade? Most Retailers Are Failing to Deliver Just when we thought we had our mobile strategies figured out, new technologies, more apps, and changing...

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Why Your Dealership Should be Targeting Shoppers with Digital Advertising

Why Your Dealership Should be Targeting Shoppers with Digital Advertising The US Automotive industry is spending big on paid digital media. eMarketer forecasts that spend will hit $9.94 billion this...

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97% Say Customer Reviews Influence Their Purchase Decision

97% Say Customer Reviews Influence Their Purchase Decision In an age where the customer is king, consumers are empowered with more access to information, more channels on which to purchase, and the...

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