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Car Shoppers Prefer the Digital Path to Purchase
Car Shoppers Prefer the Digital Path to Purchase Today’s car shoppers are in control. With the availability of more channels on which to research, they are willing to commit the effort required to make...
View ArticleDataMentors Names Michelle Taves Senior Vice President of Data Strategy and...
DataMentors Names Michelle Taves Senior Vice President of Data Strategy and Product Management (press release: DataMentors Names Michelle Taves SVP of Data Strategy) Tampa, FL– December 21, 2015 –...
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Social Media is Taking Off for Automotive Dealers
Social Media is Taking Off for Automotive Dealers Social media is interwoven into our everyday lives and the opportunities for the automotive industry are bigger than ever. In 2015, many in the...
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DataMentors Launches the DataMentors Marketing Cloud for Real-Time Customer...
For more information contact: Larisa Bedgood Director of Marketing lbedgood@datamentors.com 813-960-7800 DataMentors Launches the DataMentors Marketing Cloud for Real-Time Customer Journey Based...
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10 Social Media Strategies for Car Dealerships
10 Social Media Strategies for Car Dealerships The recent Social Media Trends study by Digital Air Strike revealed that car shoppers, for the third consecutive year in a row, ranked social networks as...
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4 Types of Marketing Data for Car Dealerships to Boost ROI
4 Types of Marketing Data for Car Dealerships to Boost ROI Last year, “Big Data” was THE buzz word. And while Big Data is still buzzing about, marketers today are using the term more frequently as...
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Which Touch Points do Marketers Rate as Central to the Customer Experience?
Which Touch Points do Marketers Rate as Central to the Customer Experience? The best value for the buck is no longer the deciding factor when choosing between brands. Today we hear more and more about...
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5 Tips to Get Better Dealership Reviews Online
5 Tips to Get Better Dealership Reviews Online Did you know that car shoppers are 90% more likely to visit your website and 5.3 more likely to visit your dealership if you have positive dealership...
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Ramping Up Your Dealership Mobile Marketing
Ramping Up Your Dealership Mobile Marketing Mobile is hot across all industries. Consumers use their mobile devices throughout the purchase journey for research, comparison shopping, contacting brands...
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Your Automotive Marketing Email Has Only 3 Seconds to Capture a Reader’s...
Your Automotive Marketing Email Has Only 3 Seconds to Capture a Reader’s Attention – 5 Tips on How to Make it Count If you are an email marketer, you have only 3 seconds to capture the attention of...
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3 Steps to Win Big With Today’s Auto Consumers
3 Steps to Win Big With Today’s Auto Consumers According to Autotrader’s recent Car Buyer of the Future study, only 17 out of 4,002 people prefer the current car-buying process. And the rest? They want...
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The Power of Third-Party Automotive Marketing Data
First-party is the foundation of your marketing strategy. This is the internal data that is collected about your customers from customer-facing systems, such as websites, email, mobile applications,...
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54% of Consumers Would Buy from Dealerships Who Provide Better Experiences...
54% of Consumers Would Buy from Dealerships Who Provide Better Experiences Compared to Lower Prices For years, the most successful automotive dealerships in town were those who offered the lowest...
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Data Quality and Integration Key to the Automotive Customer Experience
Data Quality and Integration Key to the Automotive Customer Experience Customer experience has been and will continue to be top of mind for marketers these days. And for good reason. Positive...
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An Overview of Data-Driven Marketing For Dealerships in 2016
An Overview of Data-Driven Marketing For Dealerships in 2016 Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global...
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How to Optimize Your Direct Mail Automotive Campaigns
How to Optimize Your Direct Mail Automotive Campaigns “Direct Mail is not dead!” Screams the mail-house from the mountain top. But they might just be right- especially when it comes to automotive...
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3 Online Marketing Strategies for Dealerships to Attract Connected Consumers
3 Online Marketing Strategies for Dealerships to Attract Connected Consumers It’s the age old question of, “What came first, the chicken or the egg?” Except now the question is, “What came first, the...
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The Email Marketer’s Checklist for Success
The Email Marketer’s Checklist for Success Email marketing is one of the most affordable and effective ways to consistently engage customers and prospects. For every dollar spent on email marketing,...
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Inbound Phone Leads are on the Rise for Dealerships – But 1 in 5 are Missing...
Inbound Dealership Marketing Phone Leads are on the Rise – But 1 in 5 are Missing the Sale A survey recently released by CallSource revealed a massive spike in inbound phone calls to car dealerships...
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5 Marketing Strategies Driving the Automotive Aftermarket Industry
5 Marketing Strategies Driving the Automotive Aftermarket Industry The global automotive aftermarket industry is expected to reach $722.8 billion by 2020. Today’s consumers are keeping their vehicles...
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