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3 Must Haves for the Best Auto Customer Experience
3 Aspects of a Positive Customer Experience for Car Dealerships Customer experience has been and will continue to be top of mind for marketers these days. And for good reason. Positive experiences...
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Study Shows That Car Shoppers Needs and Preferences Are Ignored in 40% of...
Study Shows That Car Shoppers Needs and Preferences Are Ignored in 40% of Dealership Sales As more and more vehicles tout a range of exciting features, better safety, connectivity and the next best...
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DataMentors Appoints Daniel Caceres as Vice President of Data Services
For more information contact: Larisa Bedgood Director of Marketing lbedgood@datamentors.com 813-960-7800 DataMentors Appoints Daniel Caceres as Vice President of Data Services TAMPA, FL – July 5, 2016...
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86% of Marketers Will Own the Customer Experience by 2020 – Here’s What You...
86% of Marketers Will Own the Customer Experience by 2020 – Here’s What You Need to Know 86% of marketers say they will own the end-to-end customer experience by 2020, meaning that they will become...
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Why Auto Dealers Must Embrace Digital Marketing
Why Auto Dealers Must Embrace Digital Marketing You may have heard it time and again, but if you aren’t using digital in your marketing plans, you are losing out. Simply put, traditional marketing no...
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3 Things You Can Do with an Email Address (Other than send an email)
3 Things You Can Do with an Email Address (Other than send an email) How often do you make a transaction, either for a product or for information, without an email address coming into play at least...
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How to Target Consumers at Moments of Influence Across the Purchase Journey
How to Target Consumers at Moments of Influence Across the Purchase Journey Today, the relationship customers build with a company is far from linear. They research and connect with your business many...
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DataMentors Announces Key Changes in Executive Leadership
For more information contact: Larisa Bedgood Director of Marketing lbedgood@datamentors.com 813-960-7800 DataMentors Announces Key Changes in Executive Leadership Anders Ekman Succeeds Bob Orf as CEO,...
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Auto Shoppers Are In Market Longer Than Ever – 5 Ways to Target and Convert...
Auto Shoppers Are In Market Longer Than Ever – 5 Ways to Target and Convert New Customers Today’s auto consumers are in-market longer than ever, with the majority of shoppers in market for 2 months or...
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Three Ways Mobile Technology is Changing the Auto Industry
Three Ways Mobile Technology is Changing the Auto Industry Each day consumers spend a little more than 3 hours on their smartphones – and that’s not even making calls. The innovation of mobile...
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Why Personalization is a Must for the Mobile Customer Experience
Why Personalization is a Must for the Mobile Customer Experience You may have heard this statistic about the importance of the customer experience, but it is certainly worth a reminder – “By 2020, the...
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Why Dealerships Should be Using Facebook to Target Auto Shoppers
Why Dealerships Should be Using Facebook to Target Auto Shoppers Shopping for cars on Facebook happens more often that you may realize. Did you know that nearly a quarter of prospective car buyers use...
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DataMentors Launches Innovative Mobile Solution for Automotive Marketers to...
For more information contact: Larisa Bedgood Director of Marketing lbedgood@datamentors.com 800-523-7346 DataMentors Launches Innovative Mobile Solution for Automotive Marketers to Target In-Market...
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DataMentors Announces Sales Leadership Promotions
For more information contact: Larisa Bedgood Director of Marketing lbedgood@datamentors.com 800-523-7346 DataMentors Announces Sales Leadership Promotions Tom Guernon and Michael Taylor named Vice...
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The State of Predictive Marketing – Can You Really Know Their Next Move?
The State of Predictive Marketing for Dealerships – Can You Really Know Their Next Move? Could it be true, a crystal ball through which companies can know their customers’ and prospects’ next move? It...
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The 6 Top Blogs of 2016 (So Far)
The 6 Top Blogs of 2016 (So Far) Now that 2016 is already half way over, we’ve taken a look back at our top blogs to date. We cover a range of topics from data-driven marketing strategies, mobile...
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How to Turn Millennial Car Shoppers into Car Buyers for Your Dealership
How to Turn Millennial Car Shoppers into Car Buyers for Your Dealership More and more millennials are in the market for cars, and dealerships must take notice and make millennial outreach a priority....
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Take a Mobile-First Approach to Email to Target On-the-Go Consumers
Take a Mobile-First Approach to Email to Target On-the-Go Consumers We are clearly in the age of the mobile revolution and have been for some time now. Remember Google’s mobilegeddeon announcement?...
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90% of Car Shoppers Prefer a Dealership Where They Can Start the Buying...
90% of Car Shoppers Prefer a Dealership Where They Can Start the Buying Process Online This is according to a new survey released by CDK Global. According to the report, “New research from CDK Global...
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Mobility, Car Sharing and the Future of the Automotive Industry
Mobility, Car Sharing and the Future of the Automotive Industry Americans are slowly turning away from the concept of car ownership as a necessity and are looking at new options of mobility – car...
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